Description
Over 22 Years ago, Chrissie Rucker had a vision: to
create a company that specialised in stylish, white homewares,
combining the highest quality with affordable prices. She envisioned
creating a seamless shopping experience across every channel, from
beautiful stores to online, making customers feel wonderfully
welcome at every touchpoint. What started as a range of white
essentials for the linen cupboard – plump duvets, crisp sheets and
fluffy towels – has gradually grown into the ultimate luxury lifestyle
destination for your home, wardrobe, and little ones. From waking
up in crisp white sheets to the feel of whisper-soft cashmere against
your skin, we believe in using the very best you can afford, every
single day, seeking pleasure in the simplest of moments.